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Code of Ethical Practice
UC Santa Cruz recognizes that the solicitation, planning and administration of a charitable gift is a complex process involving philanthropic, personal, financial, and tax considerations, and as such often involves professionals from various disciplines whose goals should include working together to structure a gift that achieves a fair and proper balance between the interests of the donor and the purposes of the charitable institution. Read more about the Standards of Practice for the Charitable Gift Planner.

Meet Our Team
Lora L. Hollingsworth, MA, CSPG, CFRM, joined UC Santa Cruz as Executive Director of Gift Planning in June 2023. Lora is a committed nonprofit development professional with more than fourteen years of experience providing strategic direction for fundraising programs, building relationships with donors and partners, and leading teams. She began her career in fundraising in community-based nonprofit organizations and has spent the past eight years in higher education. Most recently, Lora was the Director of Planned Giving at Sacramento State, where she led the university's planned giving program.

Lora brings expertise in charitable gift planning to assist individuals in making a personally meaningful gift that aligns with their personal and financial goals. She is a Certified Specialist in Planned Giving, a professional certification through the American Institute for Philanthropic Studies at California State University, Long Beach. She also has a Certificate in Fundraising Management from the Lilly School of Philanthropy at Indiana University. Lora is a member of the National Association of Charitable Gift Planners.

A Banana Slug, Lora received a bachelor's degree in Anthropology, with a minor in Latin American and Latino Studies, from UC Santa Cruz. She also completed a master's degree in Latin American Studies from the University of Texas, Austin. Lora is passionate about transforming philanthropy to advance social justice. She regularly serves in volunteer positions to advance diversity, equity, and inclusion in relation to philanthropy and fundraising.

Eden Ganley, a proud UC Santa Cruz alum, is the team's Gift Planning Analyst. Her unique blend of extensive event experience and a background in higher education equips her with a distinctive perspective, allowing her to offer an original approach to the role. Motivated by firsthand experiences working directly with students for several years and witnessing the transformative power of philanthropy in students' lives, Eden aspired to contribute to that impactful journey. Describing the role as a dream job, Eden's innovative spirit, ability to overcome challenges, and commitment to making a positive impact align seamlessly with the mission of University Advancement. She sees joining the team as an opportunity to contribute to a better future for the community and assist students in realizing their academic goals-an aspiration she is eager to be part of.

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